WE DON'T MAKE BRANDS THAT BLEND IN. THAT'S THE POINT.
Brand identity, web design, and creative direction for direct-to-consumer founders. Led by Moises — one creative director, concept to execution.
CONVENTION IS THE ENEMY OF DISTINCTION.
Most studios study your category, reference the same competitors, and hand you something that fits right in. Fitting in is the problem — you end up competing on price instead of taste.
Every decision we make is pressure-tested against one question: does this make you easier to ignore, or harder? If it blends in, we kill it. Breaking convention takes more rigor than following it — you have to understand craft deeply to challenge it.
MEET MOISES.
Aleppo was born from frustration with how safe design has become. Everywhere you look — sterile palettes, generic sans-serifs, stock photography that communicates nothing.
Moises has spent six years directing design across industries and borders. Four of those freelancing internationally, building brands without corporate safety nets.
The studio model is simple: the person who designs your brand directs how it shows up in the real world. No junior handoffs. Direct, opinionated creative work for founders who care.
ONE DIRECTOR. A GLOBAL BENCH OF SPECIALISTS. ZERO BLOAT.
Every strategy call, design decision, and visual system passes through one creative brain — Moises.
For execution, we activate a global bench of specialist developers, copywriters, and printmakers. Senior capability, zero agency overhead.
┌───────────────────────────────────────────────────┐ │ [SYSTEM MAP // STUDIO ARCHITECTURE v2.4] │ ├───────────────────────────────────────────────────┤ │ │ │ [FOUNDER / CLIENT] │ │ │ │ │ ▼ │ │ [MOISES // CREATIVE DIRECTOR] │ │ Single point of vision & direct direction │ │ │ │ │ ├──────────────┬──────────────┐ │ │ ▼ ▼ ▼ │ │ [DEVELOPMENT] [COPYWRITING] [PRINT & MEDIA] │ │ Specialists Specialists Specialists │ │ │ ├───────────────────────────────────────────────────┤ │ STATUS: DIRECT VISION // ZERO MIDDLE MANAGEMENT │ └───────────────────────────────────────────────────┘
STANDOUT BRANDS & INDUSTRY COLLABORATIONS
We've directed visual collateral, campaign assets, and brand activations alongside some of the most respected names in beverage, hospitality, and direct-to-consumer spaces.
THINK WE MIGHT BE A FIT? LET'S FIND OUT.
Tell us about your brand, where you are, and what's feeling off. We'll be completely honest about whether we're the right studio for the job.
REACH OUT ON SIGNAL -> [SIGNAL]